Beyond the company's install base the company pursues other medium-sized and enterprise organizations. The SAP on-demand target market is first and foremost existing SAP (ERP) customers.After ridiculing and resisting the software as a service (SaaS) market for years, SAP became the most recent player to join the SaaS industry with its current first version On-Demand series product line. The company is using its back-office ERP weight to gain traction in the CRM (Customer Relationship Management) market. SAP retains more than 35,000 company customers in 120 countries. The company's ERP (enterprise resource planning) software is used to integrate back office functions such as accounting, distribution, human resources/payroll and manufacturing. SAP is the world's biggest applications software company.This SAP software review is being replaced by the independent SAP Business ByDesign CRM review at.Infinite Menus, Copyright 2006, OpenCube Inc.
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